Privacy Rights

This privacy policy is effective as of May 19, 2016.

Flagship Resort Development Corporation, d/b/a Club Boardwalk Resorts and its respective divisions, subsidiaries and affiliates (collectively, “Flagship”, “Boardwalk Resorts”, “we”, “us”, or “our”) are committed to maintaining your confidence and trust. We have adopted the following privacy policy to explain our practices relating to the information we collect, and the information you provide to us, through our Internet web sites, or at one of our resorts.

This privacy policy answers the following questions, which we believe are the questions you are most likely to have about our handling of your personal information:

1. California Privacy Rights.
2. What information does Flagship collect?
3. How does Flagship use the information it collects?
4. Will Flagship disclose my personal information?
5. How can I review and revise my personal information?
6. How can I opt-out of receiving advertising communications from Flagship and others?
7. How does Flagship protect my personal information?
8. Is there anything else I should know about Internet privacy?

We review this policy regularly, and make changes in connection with its review. Please check this privacy policy page periodically for changes. Your submission of a registration form or your continued use of our web site following the posting of changes to this privacy policy means that you have accepted those changes.

Personal Information

For purposes of this privacy policy, “personal information” means information that can be linked to a specific individual, such as name, postal address, mobile and wired telephone numbers, e-mail address, and credit card number. Personal information also includes location information (e.g., zip code), and other information about a specific individual, once it is associated with personal information. However, personal information does NOT include information that we collect but do not associate with you and your personal information.

1. Your California Privacy Rights

Flagship makes these disclosures to its customers, and those visiting its website, who reside in California and supersedes and replaces any conflicting disclosures found elsewhere on our website.

1. Opt-Out of Disclosure for Direct Marketing Purposes. California Civil Code Section 1798.83 permits California residents to opt-out of our disclosure of personal information to third parties for their direct marketing purposes or to learn the categories of recipients and information disclosed. You may make such a request by contacting us by e-mail addressed to [email protected]. Please reference California Privacy Rights in your subject line. You may also write to us at Flagship Resort Development Corporation, 60 North Maine Avenue, Atlantic City, NJ 08401, Attn: Privacy Officer. Please be aware that this opt-out does not prohibit our disclosure of personal information for any purpose other than direct marketing.
2. Automatic Gathering of Information by Flagship. Flagship collects information that you provide to us online, through completion of registration and other forms in our resorts, or through other means.
3. Automatic Gathering of Information by Third Parties. When you visit our website, third parties can collect personally identifiable information about your online activities over time and across different websites pertaining to your visit to or use of our and other Websites.
4. Do-Not-Track Requests. As of January 1, 2014, California residents visiting our website may request that we not automatically gather and track information pertaining to their online browsing movements across the Internet. Such requests are typically made through Web browser settings that control signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party Websites or online services. Flagship honors these requests/settings.

Effective May 2016

1. What information does Flagship collect?

Information You Give Us: Flagship collects information that you provide to us online, through completion of registration and other forms in our resorts, or through other means.

For example, if you submit contact information on our website or at one of our resorts, or if you call one of our reservations centers, we may collect your first and last name, postal address, e-mail address and telephone number, marital status, income range occupation and the type(s) of credit cards you use.

Social Networks: If you are a member of Facebook or another social network or service, and you use functionality available through our website or otherwise authorize us to associate your Service account with that network or service, both we and the network or service will gather information about your behavior on our web site, and may associate that information with personal information we and the network or service already have about you.

Public Conduct: If you engage in behavior at or through our website that is intended to be viewed by other users (collectively, “Public Conduct”), such as participating in forums, message boards and chat rooms; using your Facebook page, Twitter® account or other functionality available through our web site to share product preferences, comment on products and other content; creating a MyEvent page, or posting stories about your wedding, prom or other special occasion to our web site, we and others may collect information about you as a result of your Public Conduct, and all such information will be publicly available to anyone visiting or using our web site.

Automatic Gathering of Information: We and other companies and individuals we select to provide us with goods and services (each, a “Service Provider”) collect non-identifying information about your visit to or use of our web site, your Web browsing movements across the Internet (not just on our web site), and your interaction with our advertisements at our web site and elsewhere. For example, we may keep track of how many of our advertisements you saw before visiting our website, how you were directed to our website, how you navigate around our website, which products you browse, as well as your purchasing activities through our website.

To do this, we and our Service Providers use technology (e.g., cookies, action tags, Web beacons, and GIF tags), placed at various sections within our website and in our advertisements delivered by e-mail or served during your Web browsing session. Some of this technology may be disabled by changing your Web browser settings. Please consult the documentation for your Web browser on how to manage the information gathering and storage aspects of this technology on your computer. We and our Service Providers do not collect any personal information through the use of this technology.

If you use the mobile application portion of our web site, we and our Service Providers may also use various technology (e.g., anonymous identifiers, flash cookies, HTML5 software, local storage, and mini-databases) to track your Web browsing movements at our website and across the Internet, and may store such information on your mobile device. Many mobile devices have this technology pre-loaded or incorporated in the Web browser, or the technology may be included in the mobile application you download and use on your device. Please consult your device documentation on how to manage the information gathering and storage aspects of this technology. We and our Service Providers do not collect any personal information through the use of this technology.

If you choose to reject all cookies, anonymous identifiers or similar technology, you may be unable to use much of the functionality of our website.

Unless we associate non-identifying information that we gather through use of technology with your personal information, we will NOT treat such information as personal information.

Information from Other Sources: We may also collect information (including personal information) about you from our Service Providers and other third parties and add it to the personal information we maintain.

1. How does Flagship use the information it collects?

Request Fulfillment: We use your personal information to provide you with specific information that you request and/or to notify you of vacation-related products or services that we think may be of interest to you, and to otherwise respond to your requests. We may also use your personal information to contact you if we want to communicate with you about a vacation product or service.

Promotional Messages: We may also use your personal information to send you newsletters, information about special offers, e-mail offers, text message offers, and other savings opportunities on vacation packages; to notify you of changes to our web site; to provide you with up-to-date information on the latest vacation specials that may be of interest to you; If you wish to opt-out of the collection and use of information concerning your Web browsing behavior for purposes of serving and better targeting advertisements, please contact us at [email protected] or mail at Flagship Resort Development Corporation, 60 North Maine Avenue, Atlantic City, NJ 08401.

Rewards Programs and Advertisements: We may also participate in rewards programs with other business organizations where our customers who are also members of these programs receive a reward from the other businesses for their purchases from Flagship. We also place advertisements for our products on other Web sites that include a link enabling visitors to click on the link to be taken to our web site and purchase the products featured in the advertisement. In these situations, we share your personal information about your purchases with the other member organizations or Web sites under the contracts these entities have with us.

1. Will Flagship disclose my personal information?

Vacation Resorts: We may combine the personal information that we collect at our resorts with the information we collection on our website.  We may share this information with our marketing partners and other resort operators so that you can be provided with relevant information in which you may be interested.

Service Providers: We engage Service Providers from time to time to perform business and marketing functions on our behalf.  Such functions include, but are not limited to sending postal mail and e-mail, maintaining owner and prospective owner lists, analyzing data, providing assistance with marketing and promotions, processing payments, and providing general services. We furnish personal information to our Service Providers as required to perform these business functions on our behalf.

We also engage advertising agencies and other Service Providers and share non-identifying information and aggregated information with them for purposes of analysis. In addition, we have carefully selected certain Service Providers to provide us with digital analytics and marketing optimization services. These Service Providers use technology, such as cookies and anonymous identifiers, to collect information on our behalf that will educate us on such things as search engine referral, how you navigate around our website, unique visitor identification, and product browsing and purchasing information. These Service Providers are not permitted to collect credit card, username or password information. These Service Providers analyze the information collected on our behalf and return it to us through a secure web connection for our use in understanding your use of our website and how to better serve you. These Service Providers are contractually prohibited from using our information for any other purpose and are required to maintain all information collected and their analyses in strictest confidence. You may choose to continue to benefit from the improved experience with our website that such analyses provide to you, but maintain your anonymity. You may also choose to deactivate the ability of these Service Providers to analyze your browsing and purchasing behavior at our website by setting your Web browser to reject cookies and other technology.

Third Parties: Flagship may share your personal information with up to three (3) entities for direct marketing purposes. Flagship may also choose to share, sell, trade, or rent your personal information to other third parties for direct marketing purposes (i.e., offering goods and services that we believe would be attractive to our customers). We require all third parties with whom we share information (including personal information) that we collect to handle that information in accordance with this privacy policy. However, these third parties may also have additional or different privacy practices that you may find on their respective Web sites. You may also go to their Web sites to find out more about technology they use to collect information while providing us with services.

We also may share non-identifying and aggregate information with third parties that advertise at or through our website. For example, we may tell an advertiser that X-number of individuals visited a certain area of our website, or but we will not disclose anything that could be used to identify those individuals.

Law Enforcement: From time to time, we may be required to disclose your personal information in response to a court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to share information with law enforcement agencies concerning any activities that we, in good faith, believe to be unlawful. We also may share certain personal information when we believe that such sharing is reasonably necessary to protect the rights, property, and safety of others and ourselves.

Business Transfers: We may also share personal information with third parties in relation to planned or potential corporate sales, mergers, reorganizations, consolidations, dissolutions, bankruptcies or similar events. As a part of any such transaction, we will treat your personal information as an asset and transfer it to the purchaser.

1. How can I review and revise my personal information?

You may request to view and/or modify the information that we maintain pertaining to you be sending an email to [email protected], or by writing to Flagship Resort Development Corporation, 60 North Maine Avenue, Atlantic City, NJ 08401.

1. How can I opt-out of receiving advertising communications from Flagship and others?

You may request that we remove you from our telephone marketing list and refrain from sharing your telephone number with third parties by sending us an e-mail addressed to [email protected]. Please reference Telephone List Removal in your subject line and include your telephone numbers in the body of your email. You may also write to us at Flagship Development Corporation, 60 North Maine Avenue, Atlantic City, NJ 08401, Attn: Privacy Officer.

You may request that we remove you from our postal mailing list and refrain from sharing your postal address with third parties by sending us an e-mail addressed to [email protected]. Please reference Postal Mailing List Removal in your subject line and include your postal mailing address in the body of your email. You may also write to us at Flagship Development Corporation, 60 North Maine Avenue, Atlantic City, NJ 08401, Attn:  Privacy Officer.

If you would prefer not to receive emails from us pertaining to vacation sales promotions,  please click on the “unsubscribe” link on our email messages or sending us an e-mail addressed to [email protected]. Please reference E-mail List Removal in your subject line and include your email address in the body of the email. You may also write to us at Flagship Development Corporation 60 North Maine Avenue, Atlantic City, NJ 08401.

To opt out of text messages from Flagship, reply to the text message you received with the word STOP.

It may take Flagship up to thirty (30) business days to reflect your preferences in our databases and up to ten (10) business days to reflect your email preferences in our database, and we will promptly communicate your preferences concerning advertising communications to the third parties with whom we have business relationships. However, if these third parties have personal information directly from you or from a source other than Flagship, you will have to opt-out from receiving their advertising communications by contacting them directly.

From time to time, we may also use your personal information to send important notices, such as notifications about changes to our terms of use, this privacy policy, or other policies or agreements relevant to you, or regarding transactions or services you have specifically requested. Because this information is important to your interaction with us, you may not opt-out of receiving these communications.

1. How does Flagship protect my personal information?

We take precautions to protect the personal information we collect. We have implemented commercially reasonable physical, technological, and administrative procedures to safeguard and secure the personal information we collect.

When you make a purchase through our web site, we offer the use of a secure server. We also use Secure Socket Layer (“SSL”) technology to encrypt your order information when you send it to us; however, your Web browser must support the use of SSL technology. To learn more about SSL, please follow this link to http://www.ssl.com. In addition, we use other means, such as firewalls, to safeguard the confidentiality of this information. However, no method of transmission or electronic storage provides certainty of security. Therefore, we cannot guarantee the absolute security of the information that we collect.

1. Is there anything else I should know about Internet privacy?

A note concerning Third-Party Web sites:

The Service may contain links to Web sites operated by third parties, including Web sites operated by our advertisers, Service Providers, and other business associates of Flagship. When you click on one of these links, you will visit the Web sites operated by these third parties. Any information that you submit at these third party Web sites are submitted by you directly to these third parties, and all such information will be governed by their privacy policies and procedures, not ours. The privacy policies of other Web sites will vary, and some may have no stated privacy policy. We are not responsible for the privacy policies or procedures of third party Web sites.

A note to residents of the European Union and other countries outside the United States:

Flagship is located in the United States and makes our web site publicly available from the United States. Any information that you provide to us will be transferred out of your country of residence to the United States. By providing personal information to us, you are consenting to its transfer to and storage in the United States and to its use and disclosure as described in this privacy policy. We adhere to the Safe Harbor Privacy Principles as established by the U.S. Department of Commerce and approved by the European Commission. Our Safe Harbor Privacy Statement provides additional information on this subject.

A note to residents of Canada:

When you visit a Flagshipresort and provide personal information to the resort or provide personal information through our website, you consent to our collection, use, and disclosure of your personal information in accordance with this policy. BecauseFlagship operates in the United States, any information provided through our website or through a resort may be processed in the United States, where privacy laws may offer different levels of protection from those in Canada and personal information may be subject to access by and disclosure to law enforcement agencies in the United States.

Flagship provides you with the ability to access and review your personal information held by us and will endeavor to provide the information in question within a reasonable time following your written request, but no later than 30 days following your written request. We will provide information from our records in a form that is easy to understand. We may charge a reasonable cost (e.g. photocopying, mail charges) when a request is made. Flagship may refuse to provide access to personal information where the information requested:

1. Would disclose (i) personal information of another individual or a deceased individual; or (ii) trade secrets or other confidential business information that may harm Flagship or the competitive position of a third party or interfere with contractual or other negotiations of Flagship or a third party or result in a significant financial loss or gain to Flagship or a third party;
2. Is not readily retrievable and the burden or cost of providing would be disproportionate to the nature or value of the information;
3. Is subject to solicitor-client or litigation privilege;
4. Does not exist, is not held, or cannot be found by Flagship;
5. Could reasonably result in serious harm to the treatment or recovery of the individual concerned or another individual, serious emotional harm to the individual or another individual or serious bodily harm to the individual or another individual;
6. May harm or interfere with law enforcement activities and other investigative or regulatory functions of a body authorized by law to perform such functions, or;
7. Any other grounds under applicable legislation.

Where information will not or cannot be disclosed, the individual making the request will be provided with the reasons for non-disclosure.

Flagship will not respond to repetitive or vexatious requests for access. To guard against fraudulent requests for access, Flagship may require sufficient information to allow it to confirm the identity of the person making the request before granting access. Requests for access should be submitted to us by e-mail at [email protected] or by writing to us at Flagship Development Corporation, 60 North Maine Avenue, Atlantic City, NJ 08401, Attn: Privacy Officer.

A special note concerning children’s privacy:

The safety of children is very important to us. We are committed to protecting children’s privacy on the Internet and we comply fully with the Children’s Online Privacy Protection Act. We do not knowingly collect personal information from children under the age of 13. If a child has provided us with personal information through our web site or otherwise, we ask that a parent or guardian send us an e-mail at [email protected], or write to us at Flagship Development Corporation, 60 North Maine Avenue, Atlantic City, NJ 08401, Attn: Privacy Officer, and we will delete the information about the child from our files. Please refer to Children’s Privacy in your subject line. Deletion requests from our Canadian customers should be submitted to us by e-mail at [email protected] or by writing to us at Flagship Development Corporation, 60 North Maine Avenue, Atlantic City, NJ 08401.

A note concerning changes to our privacy policy:

By using our web site, you consent to our collection, use, and disclosure of your personal information you provide in accordance with this privacy policy. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. Privacy policy changes will apply to the information collected from the date we post our revised privacy policy, as well as to existing information we hold.

How to contact us:

If you have other questions, concerns or would like to request prior versions of our privacy policy, please write us at: Flagship Development Corporation, 60 North Maine Avenue, Atlantic City, NJ 08401, Attn: Privacy Officer.

If any proposed change is unacceptable to you, you may request that we remove your personal information from our records by sending us an e-mail at [email protected] or write us at: Flagship Development Corporation, 60 North Maine Avenue, Atlantic City, NJ 08401 Attn:  Privacy Officer.

Our Canadian customers may e-mail us at [email protected] or write to us at: Privacy Officer, Flagship Development Corporation, 60 North Maine Avenue, Atlantic City, NJ 08401.